What are Meta Tags? These are tags in HTML
which tell a search engine information about your web page.
The most important tags are "keywords" and "description".
Keywords tells the search engines which keywords will index to your site.
You can specify up to 1024 characters of keywords. Be careful not to duplicate
too often as some search engines will downgrade or delete as this is a
characteristic of spammers.
The description tag is used by the search engine
to display a description of your page when it is printed out.
The other tags (in the example above "copyright"
and "author" just provide additional data. There are other tags as well,
and all of them serve useful purposes.
Some search engines will improve your rating if
keywords are contained in the text of the page, the title and the description.
Thus it is a good idea to make sure all of these
elements are consistent
and well done.
A well designed set of meta-tags can improve your
site's chances of being hit by several hundred percent. So this is
worth doing well.
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