If you talk to a
typical surfer, you'll find one of their biggest fears is of this horrible
thing called a cookie.
Based on the press,
cookies are so dangerous, such a huge security risk that anyone would be
foolish to even consider letting one within a mile of him.
In actuality, cookies
are harmless. All they are is a simple bit of text which web sites
use to identify a surfer in some manner.
This could be as
simple as a numeric character saying
"this is Richard",
or in some cases it can contain actual email addresses, phone numbers or
addresses - BUT ONLY IF THESE WERE ENTERED BY THE SURFER.
Cookies can be very
wonderful as, properly used, they can personalize the surfing experience
making it that much more profitable and enjoyable.
Sometimes their use
is of more concern, as in DoubleClick's use of them to keep a record of
your surfing habits. This company claims they use the data to give you
exposure to ads more tailored to your desires,
but it raises some
critical privacy concerns. What's the problem? DoubleClick and other similar
companies
keep a record of
all of your surfing habits.
Do you trust them?
Do you even know who they are?
In some rare instances,
amateur webmasters actually store credit card or other sensitive data directly
in a cookie. This is extremely bad practice and anyone who discovers
it should most definitely complain loud
and clear.
Fortunately, it is fairly rare.
Perhaps the main
real danger of a cookie is that it records what has been surfed.
For example, if you surfed to a site called "babeworld.com", you might
get a cookie file named "tom@babeworld.com". Tom
might have to think
fast if his wife examined his cookie directory.
Generally, cookies
are extremely valuable. Sometimes they may let others know more about
what you've been doing than you desire.
My recommendation
is to find a good cookie management product and install it on your
computer. Then selectively accept or decline cookies
from specific sites
as you are asked.
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